遠傳FET x Deep Insight x Mapxus - Establish targeting in smart retail with big data
Mapxus collaborates with 遠傳FET and Deep Insight to create a 360-degree OMO full-channel transformation of smart retail, integrating telecom big data, consumer behavior tracks, field interaction and other data, assisting OMO (integrating online and offline) all-round upgrade to grasp retail business opportunities.
- Mapxus intergrated the indoor map technology and positioning on the mall app
- the notification of the advertisement or promotion will send to the person’s mobile device when they near to the store
- In the advanced version, the personalized navigation route (presented on Mapxus’s indoor maps) can be calculated based on customer behavior segmentation
- accumulate all the information about the interaction between customers and the indoor area influence of integrating it into visible, usable information and insights
- excavate the business opportunities for potential customers, and utilize an algorithm to recommend target commodities for customers who are making alternatives evaluation
- Re-Targeting the potential customer by narrowing down the target groups with specific data
Through the solution that cooperate with 遠傳FET and Deep Insight, it increases the traffic rate, enhances the customer experience, strengthens the leads as well as broaden market share. We look forward to more establish the smart retail in the future. As we believe, we strive to make indoor mapping smart and simple. Let's build a smarter future together.